British high street label, River Island has teamed up with the Australian e-tailer, The Iconic to launch a AW14 collection at Virgin Australia Melbourne Fashion Festival (VAMFF).
The Iconic will stage a exclusive runway show titled THE ICONIC runway presents River Island “SHOP THE SHOW” at this year’s highly anticipated fashion festival at 12.30pm on the 21st March at Stonnington Town Hall.
The River Island collection will be available to Melbourne CBD residents within a 3 hour period allowing customers to buy straight from the runway.
River Island has had a strong relationship with digital players such as ASOS.com in the UK and now in Australia with The Iconic. The brand is known for it’s high fashion, high trend and has been a key high fashion brand in the UK for over 40 years. The label is also known for its accessories, statement shoes & bags.
Guaranteed to get consumers excited with this collaboration, tickets are on sale now for the Runway Show at 12:30pm on Friday 21st March 2014. Go to VAMFF.com.au to purchase.