Leading fashion retailer and fashion brand, Blue Illusion has signed on Academy Award winning actress, Juliette Binoche as the face of their SS14 collection. The 50 year old French actress is a perfect fit as an ambassador for the french inspired brand which targets the over 45 market.
Blue Illusion was founded by Donna Guest and her husband Danny over 15 years ago. Originally a wholesale player, frustrated with the way clothes were displayed in wholesale boutiques, they took the business to a vertical retail operation and have had mentoring from Just Jeans founder, Craig Kimberly along the way. The couple have expanded their business into a highly successful independently owned chain store operation with over 115 concept stores globally.
Not bad for two people with no previous retail experience. However, understanding their customer is something the Guest’s have excelled at with the shrewd Creative Director & Co-founder, describing the ethos behind approaching the French actress as the face of SS14.
“I have always aspired to have Juliette represent our brand because she is the essence of it, she embodies it. She is the Blue Illusion woman,” enthuses Co-Founder and Creative Director Donna Guest. “She loves to look and feel great yet comfort is first and foremost to Juliette. She is what we are about, an easy-going and casual elegance. It’s modern and of course, it’s chic.”
Blue Illusion ‘Her Story with Juliette Binoche’ SS14 is available in store & online – Shop it – blueillusion.com