Dion Lee is the latest designer to collaborate with Target, so what can consumers expect?
The Dion Lee for Target collection is aiming to reflect the lifestyle of the contemporary woman with a modern, trans-seasonal wardrobe. The limited edition 36 piece range is designed to be mix and matched across Day to Night, Loungewear, Accessories and Lee’s first ever performance wear range.
Staying true to his signature look, it reflects Dion Lee’s signature aesthetic of digital prints and technical fabrications alongside structured tailoring and laser cut details
The range will launch in 35 Target stores nationally and online at target.com.au/dionlee as part of the retailer’s ‘Designers for Target’ program. With an affordable offering for the mass market, prices for the collection range between $25 and $119.
With consumers becoming more price pointed with the increasing number of overseas chain stores coming to Australia, it’s a commercially savvy move for the high-end designer.
Dion Lee for Target will be in Target stores in Australia on the 2nd July 2015 as an exclusive one-off collection.