The Bucket List: It was a blissfully sunny morning when eBay invited media to unveil it’s collaboration with some of Australia’s leading fashion designers and style influencers overlooking Bondi Beach.
The breakfast launch was celebrating launching the limited edition summer collaboration which is available to purchase on eBay Fashion Gallery. All items from the exclusive range are priced at $39.95 and offer free shipping for a limited time.
While guests were eating their organic muesli and pastries, the gorgeous Nikki Phillips hosted the event and spoke to each collaborator discussing their designs and what influenced them.
The designers & style influencers which contributed in the collaboration were paired up and featured the following: AKIN by Ginger & Smart with Zanita Whittington (Zanita) doing a beach tote, Johnny Schembri & Margaret Zhang (Shine by Three) with a skirt, Michael Lo Sordo & Nikki Phillips (Styled by Phillips) joining together on a beach towel and finally Pip Edwards for General Pants teaming up with Elle Ferguson & Tash Sefton (They all hate us) on a tank.
Brooke Eichhorn, Ebay’s Fashion Merchandising Manager, spoke to Fashion Initiative at the event and revealed the collection was targeted at the Gen Y consumers. “Gen Y is one of our strongest category on Ebay Fashion Gallery”.
She also went on to state “It’s one year since our collaboration and a lot has changed, but fashion is still one of our largest and most popular categories and is growing at an incredible rate. Our retailers sell a fashion item every second. ”
It seems mobile devices were the biggest way Gen Y’s purchased, with over 70% of all fashion items bought with them. Eichhorn also went on to state ” We also expect the majority of this collection will be purchased through a smart phone or tablet.
To see the full album go to Fashion Initiative Facebook Page
The designer collaboration will be available to purchase from 13th November for 8 weeks until sold out prior.
Shop the collection: http://fashiongallery.ebay.com.au