Australian brand Emu, has opened their first Australian store at 220 George Street Sydney, catering to the busy tourist market near the The Rocks and Circular Quay.
The store showcases a complete 365 day range of premium products including Spring/Summer, Platinum Australian, Beach, Balance, Originals and Waterproof styles.
Influenced by their Ever Natural surroundings, from natural textures and earth-inspired palettes, to local cultural influences, the store is the first of the EMU Australia brand identity. Fixtures include customised features such as the Pearl White Wave Wall that matches the wave patterns featured on the brand’s footwear soles, large placement TV screens and Ever Natural wood highlights.
Choosing Australia for the first global store launch was natural due to the birthplace of the brand – Geelong, Victoria.
EMU Australia is available worldwide in over 70 countries and through 5000 stores, as well as emuaustralia.com.au.