Last week, International Fashion Group celebrated the launch of the Parisian brand IRO with an opening in Double Bay. The event was held at their first Australian store with special guests The Preatures performing.
In 2005, Parisian brothers Laurent and Arik took their creative talents from the music industry and turned their hand at fashion with chic commerical pieces.
Using only the finest materials and with an undeniable dedication to their craftsmanship, Laurent and Arik have carved a unique path in the fashion industry.
Proving they are not enother fad label, the luxe brand has over 20 retail stores, with their first IRO Southern Hemisphere store opened in Double Bay under esteemed distributors, International Fashion Group.
Offering ranges for both, men and women as well as IRO jeans, jewellery, shoes and accessories.
Retail prices range from $249 for denim, $399 for dresses, leather jackets from $1,389 and $519 for their footwear.
IRO Double Bay stocks the full collection plus exclusive pieces for IRO stores only.
For all pictures of the IRO Fashion launch CLICK HERE to see images on Facebook