Fashion advocacy group, Clean Cut will be launching at Mercedes Benz Fashion Week Australia in April on the 10th April 2014.
Clean Cut aims to support the Australian fashion industry through ethical ecological practices and aims to support brands already paving the way in this field.
It is not uncommon for toxic chemicals to be used in manufacturing of garments and the majority of the fashion industry who manufactures overseas is known for having garments flat packed in plastic bags, this could be a welcome initiative in the hope of finding more environmentally friendly alternatives.
Elle Turner, Director of IMG Fashion says “IMG Fashion, through Mercedes- Benz Fashion Week Australia, is excited to work with Clean Cut to put the spotlight on Australian designers who are creating and manufacturing sustainable collections. It’s a great program we are proud to support.”
The show at Mercedes Benz Fashion Week Australia plans to bring a more sustainable focus to the event and plan to showcase sustainable brands such as Kowtow (NZ ), Desert Designs (Sydney), Rachel Cassar ( Sydney), Lalesso ( Kenya), Goodone (UK) Social Studio (Melbourne) , Bhalo (Perth) and Ovna Ovich (NZ).
Managing Director of Clean Cut Carlie Ballard says “The launch of Clean Cut will bring a greater ethical includence to the fashion industry at a national level. Equally, we are working at becoming a trusted resource for consumers who want information on what labels are doing and make more informed fashion choices through our soon to be launched Style Guide Directory.”
The fashion industry has come under fire over the last couple of years courtesy of the problems of garment manufacturing in countries such as a Bangladesh which has highlighted consumer awareness in the manufacturing process of garments. What consumers may not be so aware of is the consumption factor in materials and the chemicals used in garment manufacturing.
Clean Cut will also focus on Sustainable fabrics, Ethical production, Fairtrade Accredited and GOTS certified.