David Jones launched their new brand RE: which is exclusive to David Jones at an event at St James Station in the CBD last Saturday night.
U.S Model Erin Wasson was guest of honour amongst David Jones Ambassador, Montana Cox Including; Tom Derickx, Mimi Elashiry, Juliana Forge, Romy Frydman, Kate Waterhouse & Luke Ricketson, Zac Stenmark, Ksenija Lukich, Jordan Barrett, Hayden Quinn, Peter Stefanovic, Samantha Harris, Carissa Walford and Tahnee Atkinson to name a few.
David Jones powerhouse executives were out in force with the sleek General Manager of Merchandise Donna Player looking as fashionable as ever and the highly personable CEO, Iain Nairn greeting guests warmly like old friends.
Style expert Style Me Romy styled the collection with popular event stylist, AZB Creative transforming St James Station into a very cool event.
The launch of several younger more fashion-forward brands is a new direction under the South African owners of the famed department store.