Fashion in the Villages – 20th to 21st September, An initiative by City of Sydney aimed to support retailers in the villages

September may be a big month for the U.S Vogue issue, however it is also a big month of fashion events in Sydney. Adding to Vogue Fashion’s Night Out and the consumer festival of Mercedes Benz Fashion Festival Sydney, there is a now a new fashion event on the calendar with the City of Sydney launching Fashion in the Villages.

The event will be held on the 20th and 21st September 2014, with the aim to draw awareness and boost sales for retailers and fashion labels in the villages of Surry Hills, Paddington, Pyrmont, Potts Point, Darlinghurst and Newtown by urging consumers to shop locally.

Little Joe by Gail Elliott

Little Joe by Gail Elliott

A series of in-store events, promotional offers and VIP services, designed to incentivise shoppers to get out and about within their local communities, will be held over the weekend 20-21st September, encouraging locals to support the retailers and fashion labels close to home.

An impressive line up of fashionable retailers are on board with Becker Minty, Banjo & Matilda, Zimmerman, Arida, The Standard Store, Gorman, Jack London and Wheels & Dollbaby, just a handful of the participants involved who intend to showcase unique product offerings, a point of difference and offering some much loved personal service.

Alannah Hill

Alannah Hill

Not doing things by halves, City of Sydney thought to recruit the highly experienced ex-event & P.R organiser as curator; Lorraine Lock.  (Lock previously owned Spin Communications with her ex husband Simon Lock) and they founded Mercedes Benz Fashion Week Australia before selling it to IMG.)

“Fashion in the Villages is a weekend celebration of all things fashion in the inner-city suburbs, which are the most exciting places to shop. You can find high fashion, street style, emerging and established designers in the villages, which all have a distinct vibe. Stores will be showcasing their new summer collections, offering special deals and giving customers the chance to win fabulous prizes. And the celebration is not limited to boutiques with bakeries, bike shops and books stores in the mix.” said the down to earth, brunette haired Lorraine Lock.

Banjo & Matilda

Banjo & Matilda

“The City’s villages continue to be strong focal points for community life, and Fashion in the Villages has been conceived to give their fashion retailers a boost in the age of online sales and mega malls,”. Lord Clover Moore stated summing up the importance of supporting local business.

With independent retailers in the inner city battling the high costs of rent, outgoings and battling overseas operators landing on our shores, the support of City of Sydney is an initiative which would be welcome to small business.

To find out more go to

Instagram @fashioninthevillages  #FITVSydney

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