Fashion meets technology with the Mighty Purse from Handbag Butler

Welcome to the world of fashion.  Where the clutch is the hottest accessory and most of us are glued to our smart phones using social media to capture every single moment in life. Sadly it seems in a lot of cases the batteries on our phones don’t seem to hold up to our enthusiasm of social media. And is there nothing more frustrating?

A clever couple Ana Slavka, founder of the nifty best selling handbag holder, with the business acumen of her husband, Stephan, an expert in the retail and gift industry; the savvy duo identified a real need in the market place for charging your phone on the go – and so the Mighty Purse was born.

The leather Mighty Purse in emerald - RRP $99.00

The Mighty Purse in emerald – RRP $99.00

Fusing fashion and technology the Handbag Butler’s Mighty Purse offers a chic colourful design of a high fashion leather purse in an array of bright colours in red, green, purple, gold, yellow and to satisfy the more classic tastes it also comes in brown, grey and black.

But what makes this different from any other clutch? The Mighty Purse is not just a purse, it has a built in smart device charger!  Where was this product when I was in New York lugging around two charging devices for my phone?

The purse battery is recharged via a cord that connects to any USB port and reveals the charge available via 4 LED lights. Simply connect the battery to your phone via the micro USB connection, or attach the included iPhone 4 or 5 adaptors and your phone can now be charged completely, anywhere; and more than twice!


The leather Mighty Purse in Gold – RRP $99.00

The Mighty Purse is small enough to fit in your handbag, or can be used as a clutch.  It also comes complete with hand strap, credit card slots and coin purse, with room left over for your lipstick and smart phone and retails at only $99.95 AUS.

With plans to launch in new fabrics and colours each season, and a version for men on the way. Smart operators, I can see this as a huge commercial success.

Want one? Get on at Handbag Butler – Mighty Purse

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