G-Star reveals Raw for the Oceans Collection curated by Pharrell Williams

Dutch apparel company G- Star are releasing their Oceans collection in September which is curated by the popular singer Pharrell Williams. G-Star are no strangers to teaming up with music industry players and have released a collection featuring Bionic Yarn – an eco-thread of fibres derived from recycled plastic bottles. Fittingly from the innovative denim brand, the range will include the first ever denim woven from Bionic Yarn.

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Raw for the Oceans collection is embracing sustainable fashion, by highlighting the issue of the large amounts of plastic dumped in the ocean. As Creative Director for Bionic Yarn, Pharrell has co-designed and curated the eco-friendly mens and womens collection. This is the first collection to use innovative Bionic Yarn to create a denim collection, whilst also utilising, believe it or not 10 tonnes of plastic waste from the ocean.

The mens and womens collection is due out in 10th September in store and online  https://www.g-star.com/en_au

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