Paris: Isabel Marant recently launched her collaboration with H & M in Paris. Instead of the usual red carpet event, celebrity guests modelled the collection through out the evening. Guests included Audrey Tautou, January Jones, Freida Pinto, Astrid Bergès, Frisbey Olga, Kurylenko, Alice Dellal, Mélanie Doutey and Lou Lesage.
“We wanted to present the collection in a way that felt real and casual, not a red carpet extravaganza: this is how I see my work. I design for everybody and I am constantly inspired by the world I see around me, so it felt natural to have an urban setting as the backdrop of the event. And it had to be Paris, because the city is part of my DNA,” says Isabel Marant.
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