Day 5 Mercedes Benz Fashion Week Australia:
On a rainy evening at Carriageworks, The Woolmark Company held their annual prestigious event, announcing the Australian nominees for the International Woolmark Prize for 2014/15.
Before delving into the details of this coveted prize which has changed the lives of past winners, it’s important to note the background of the Woolmark symbol and what how significant it really is.
For the first time, two designers will receive the overall award, one for menswear and one for womenswear. Five regional awards will be held in Asia, Australia, Europe, India (& Middle East) and USA to select the ten finalists, each receiving AUD$50,000 financial contribution towards their next collection as well as an invitation to participate in the international final.
The five menswear finalists will meet at London Collections: Men in January 2015 and the five womenswear finalists will meet in Beijing in March 2015.
The winners of both the menswear and womenswear finals will receive a further AUD$100,000 to assist with fabric sourcing and marketing of their collection. In addition, both international winners will have their collection commercialised through key international retail partners including Harvey Nichols in the UK, Joyce in China, Saks 5th Avenue in the USA, Collette in France, 10 Corso Como in Italy, My Theresa online and David Jones in Australia.
The Australian regional award will be held on 15 July 2014 where the designers are required to present sketches of a Merino wool capsule collection comprising of six outfits, with one full outfit to be produced. The collections will be judged by a panel of local and international experts soon to be announced.
The Australian nominees for the 2014/15 International Woolmark Prize are:
Tristian Melle, Garth Cook Karla Spetic, Michael Lo Sordo, Phoenix Keating, Strateas.Carlucci
From Britten, Han, Song for the Mute & Strateas.Carlucci
Globally, the award has been supported by key fashion councils including the Council of Fashion Designers America, British Fashion Council, Chambre Syndicale De La Couture, Mercedes- Benz Fashion Week Madrid and Premsela Foundation.
The IWP now boasts an impressive alumnus of the most important designers from around the globe, as well as partnerships established with some of the most successful leading designers including Narciso Rodriguez, Victoria Beckham, Diane von Furstenberg and Richard Nicoll.
“The addition of a menswear award for this year signifies the strength and following of the International Woolmark Prize and its impact over the past two years across the globe,” explained The Woolmark Company Managing Director Stuart McCullough.
“Previous winners, Christian Wijnants from Belgium and Rahul Mishra from India, have both experienced exponential increase in the turnover of their business, becoming international names overnight after their respective wins in London in 2013 and Milan in 2014.”
For more images go Fashion Initiative Facebook “Woolmark Prize Nominees announced at MBFWA “