It’s been 20 years since Simon Lock launched and founded Mercedes-Benz Fashion Week Australia (MBFWA) (now owned by IMG Australia).
20 years later and it is still considered one of the main premium platforms for many Australian fashion labels and designers to launch their collections to the world.
Celebrating the 20 year anniversary and the SS15/16 line-up of the schedule launch at Icebergs Bar and Dining last Monday evening, it was a big night in fashion. The iconic location was filled with the some of the most established players in Australian fashion mingling with some of the newer emerging designers and esteemed industry players in the Australian fashion industry.
The showcase for Spring Summer 2015/16 Collections for MBFWA will include: Aje, Alice McCall, Beauty Berry, Bec & Bridge, Betty Tran, Bianca Spender, Blue Glue Bikinis, Bondi Bather, By Johnny, Daniel Avakian, Dyspnea, ELLERY, FELLA, Galanni, Ginger & Smart, Gypsea, Han, Haryono Setiadi, IXIAH, Jayson Brunsdon, Jennifer Kate, Jewels + Grace, Kate Sylvester, Kirrily Johnston For Cooper Street, La Biquini, Lee Mathews, Macgraw, Manning Cartell, Maticevski, One Fell Swoop, Phoenix Keating, Romance Was Born, Steven Khalil, STRATEAS.CARLUCCI, SWAROVSKI, Ten Pieces, Watson x Watson, We Are Handsome , Zhivago and Zingiber.
“With the celebration of 20 Years of Mercedes-Benz Fashion Week Australia, our focus has been on reflecting upon the immense and diverse design talent that is evident year-on-year. From its humble beginnings in 1996, Mercedes-Benz Fashion Week Australia remains Australia’s greatest fashion platform and the launch pad of Australian designers on to a global stage,” says Emily Weight, Director of Strategy and Brand, IMG Fashion
Mercedes-Benz Fashion Week Australia will commence with one of Australia’s brightest talents on the international stage with the Mercedes-Benz Presents Ellery runway show.
“We’re excited to experience Ellery’s innovative design at Mercedes-Benz Presents, the opening night of the 20th Year of Mercedes-Benz Fashion Week Australia” says Horst von Sanden, CEO Mercedes-Benz Australia/Pacific.
The event’s New Generation platform, which has introduced some of Australia’s biggest fashion names to the global stage, will for the first time be supported by St.George Bank. Hand-selected by IMG, the 2015 St.George New Generation show will feature emerging design talents including: Casper + Pearl, House of Cannon, Mariam Seddiq, Misha Collection, POL and Vanessa Moe.