River Island releases Rihanna for River Island fashion collection AW13

Established British fashion label, River Island has teamed with global singing sensation, Rihanna to release the “Rihanna for River Island” –  Autumn Winter collection 13. River Island has been around for over 64 years, and has previously collaborated with the singer following on from the sell through success of the SS13 collection.

The inspiration for the collection  reflects the singers various style tribes from all over the world.  The 80 piece collection resembles a sports luxe and is pitched at a mass market mirroring the singers mass appeal.

Metallic, tartan, camouflage, floral, stripes, denim leathers and other high shine fabrics like vinyl and wet look are used cohesively. Soft jersey maxi‟s, leather bra tops, bomber jackets, camouflage over the knee boots, mesh dresses, beanies, cropped hoodies and underwear with a carefully put together colour palette balance the contrast of hard and soft in the range.

Embossed leather jackets and trousers, printed camo snakeskin leather skirts and boots make up the Limited Edition Collection of which only 100 of each item have been made.

The autumn collection goes on sale on 12th of Sept, consists of the more sportier elements of the collection, whilst the winter collection out in November, consists of the more glamorous elements of the range, just in time for the party season.

Both ranges will be sold in selected River Island stores globally and online. As with SS13, both collections will also be sold exclusively in the United States and Japan at Opening Ceremony.

In a statement Ben Lewis, River Island Chief Executive states:  “We are excited to continue our relationship with Rihanna after the success of SS13. The Rihanna for River Island AW13 collection further showcases Rihanna‟s design talent.‟

Go to http://au.riverisland.com/


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