The much loved Australian designer brand, Sass & Bide, launched their new collection under the highly respected Therese Rawsthorne’s creative direction. Rawsthorne has previously run her own successful self-titled label and has enjoyed a strong following in the Australian fashion industry for many years and seems a perfect contender for Sass & Bide.
The collection was French-Moroccan inspired with a 70’s rock’n’roll edge. In keeping with the ethos of the brand, Rawsthorne pays homage to the signature style of sass & bide with fluid silks, delicate tulles, modern drapery and celestial prints and intricate embellishments while staying true to the Sass & Bide customer.
The exclusive launch was held at The Print Room in Paddington to an intimate group of fashion media.
Guests included; Dami Lim, Myer Ambassador – Jodi Anasta, Mimi Elashiry, Sarah Ellen, Model – Lilla Lowanna, Actress/Model – Emma Booth & Husband Dominic Joseph Luna, Model/Blogger – Izi Simundic, Blogger – Helen Chik.
Sass & Bide is owned by Myer and is based in Sydney.
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About the Author:
Phoebes Garland is the Co-founder & Co-owner of Fashion Initiative & Garland & Garland Fashion. Phoebes is also a Features Writer for Exposed Online which is distributed to over 60,000 subscribers in the Australian fashion industry, and is on the advisory board for Fashion Design Studio (TAFE NSW) and a mentor to designers with Australian Fashion Chamber.