Sass & Bide release limited edition bags for The Ethical Fashion Initiative



‘The First Chapter’ Tote RRP$270, ‘The Back Seat’ Clutch RRP$220 &
‘Oh Yeah’ purse RRP$150


High trend Australian fashion label, Sass & Bide has been selected for the third time by The International Trade Centre (ITC) & the United Nations agency along side Stella McCartney, Vivienne Westwood and Ilaria Venturini Fendi in The Ethical Fashion Initiative.

ITC’s Ethical Fashion Initiative works in slums & disadvantaged rural areas across sub- Saharan Africa and declares itself as not a charity, but believes in fair and dignified work for women in the fashion industry.

In collaborating with The Ethical Fashion Initiative, Sass & Bide have released a limited edition shopper, clutch and purse which embrace the tribal elements and have created by women from the Kikuyu, Masai, Samburu & other East African tribes.


‘Oh Yeah’ purse RRP$150

The Ethical Fashion Initiative is all about empowering women through work in the hope of ensuring families can change their lives.  The women are trained in management and in the crafts and it allows unskilled women  to join the workforce while ensuring the skilled women to keep up the western workforce.  They claim they respect the pressures of the fashion industry, the business model while ensuring there is no exploitation, yet still allowing provision for appropriate lead times in production & shipping and ensuring products are delivered according to industry standards.  They are also independently audited by the United Nations strict codes.

Sarah-Jane Clarke, said this about the collaboration “It is inspiring to be working directly with the East African Artisans, & to be influenced by their tradition, culture & daily lives. By partnering with these talented craftswomen, it allows them to support their immediate families and greater communities. It is rewarding to see that their wages are used to educate their children. This one step forward towards the fight against poverty.”

‘The First Chapter’ Tote RRP$270, ‘The Back Seat’ Clutch RRP$220 &
‘Oh Yeah’ purse RRP$150 will all be available to purchase from sass & bide boutiques,, and in selected Myer concessions and boutiques from October, 2013.






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