High fashion brand, Sass & Bide are no strangers to leading in design innovation with the brands distinctive edgy looks which have kept them in good stead. Now they have taken their innovation a step further with a 360 digital campaign for their SS14 fashion range, ‘Novateur’.
With the departure of both the founders, Sarah Jane Clark and Hedi Middleton, and with department store Myer acquiring the fashion label, it will be interesting to see the areas where the brand will innovate and evolve under the new ownership.
Investing into digital technology looks like its first step, with this new sharp digital campaign offering a definite ‘wow’ factor to keep the brand modern and sleek.
Photographer Terry Gates of Defacto Inc. has used pioneering panoramic technology to capture the modernity & energy of the collection. Fronted by international model, Jacquelyn Jablonski, the campaign was shot on location in NYC.
Manual rotating functions, including zoom in & out affects, start-and-stop motions, audio hotspots & hidden content are all features of the campaign. This also works on all smartphones & tablets.
View the 360 degree Novateur digital experience by clicking on the images above or below
Novateur is in stores now.