Leading online retailers, THE ICONIC and Shoes of Prey recently teamed up to launch their “Best Shoe Ever” competition at an intimate gathering of their favourite favourite fashionistas, bloggers and media personalities at the newly opened Crane Restaurant & Bar in Potts Point. THE ICONIC, one of Australia’s leading etailers, is famed for being the first to deliver to customers in Sydney’s CBD within a 3 hour turn around time, as well as stocking some of Australia’s leading fashion labels. It was a select group of guests who were invited to the lunch, and indulging in the delicious offerings by Crane, who has recently taken over the space in the old famous Bayswater Brasserie site in Potts Point.
Guests arrived to glasses of bubbles and met the judging panel which consisted of Jodie Fox (Founder of Shoes of Prey), Lisa Stern (Famous magazine Fashion Director), Jules Sebastian (Stylist & Media Personality) and Lisa Iuele (THE ICONIC shoe buyer).
In between the delicious courses over lunch, Jodie Fox and Finn Haensel (Co-founder of THE ICONIC) spoke with guests and shared their excitement in coming together to collaborate on the innovative competition which invites shoppers to visit http://www.bestshoeever.com.au/ to design a shoe, enter it into the competition and vote for the top styles. Every person who votes also goes into a draw to win a pair of shoes, with winners announced each week via Facebook with the winning shoe (announced 20 June) being manufactured and sold on THE ICONIC from September 2013.
It is certainly an exciting opportunity for those shoe lovers who want their chance at designing their perfect shoe. Rest assured, there is still plenty of time to enter with entries closing 12th June, and the winner announced on the 20th June. Happy Designing!