Alexandra Richards, the face of AW 14 campaign for Voodoo Hosiery, touched down in Sydney on a wet Wednesday night to launch the new collection including the Body Essentials Range.
The famed hosiery, Voodoo was launched in the 1970’s and their ethos has always been about empowering women. Alexandra Richards, the 27 year old daughter of Keith Richards, (guitarist of The Rolling Stones) & Patti Hansen seemed like a perfect fit for the AW14 campaign. She certainly knows what it means to march to the beat of her own drum, regularly featured in glossy magazines and also loves hosiery.
Kellie Warwick, Marketing Manager for Voodoo, sums up the campaign shoot in New York and working with Alexandra Richards by saying “There’s something about New York City and the energy it exudes. We loved shooting Alexandra here”. “She’s a sassy NYC model and DJ with a rock royalty background – her great style and confidence is the perfect fit for Voodoo”
A highly stylish event held at The Victoria Room in Darlinghurst, Alexandra Richards, a very tall leggy blonde was even more beautiful in person. Down to earth and with exquisite manners thanking guests for coming.
Complimenting the bold graphics, fabrics and colours of this seasons leggings + stockings, the Winter 2014 line also includes the Voodoo Body Essentials range.
Voodoo states this about the Body Essentials range “It is the ultimate fusion of fashion and functionality made from luxuriously soft, body-hugging fabrics to create a seductively sleek silhouette. The collection comes in an array of striking shapes including a sweetheart tank and a fashion-forward V Back Bodysuit. Modern designs are made with quality yarns that are ultra-soft to touch in premium fit and cut to dare the wearer to feel their best”.
Voodoo Hosiery and Body Essentials available from all leading retailers from April 2014 prices ranging from $10.95 – $44.94
Watch the behind the scenes video http://youtu.be/YLG1egiF7cA
To see the full photos click “AW14 Launch with Alexandra Richards ” on Facebook.
For stockists go to Voodoohosiery.com.au