Celebrity fashion lover Danni Minogue has dropped her third range in Target stores of her collection Dannii Minogue for Target Petites, adding footwear to the mix.
With an overwhelming response to her petites range, adding affordable footwear to the mix was a smart move between the national chain store, Target and Ms Minogue.
“Target has been so wonderful in allowing me to include high heels – styles which I personally love and wear – into the Dannii for Target range. I’m sure Australian women are going to love them too”, the celebrity petite star stated.
Dannii’s shoe collection includes the St Tropez style priced at $99 and the Ibiza Nude shoe at $89, ranging in sizes five to 10.
“For petite women, a pair of platforms like the St Tropez, teamed back with clothing designed and produced for a shorter stature can make them look and feel 10 feet tall,” Dannii said.
“I have made sure these shoes start at a size five. As a size five in footwear, I understand the frustration women with smaller feet go through to find a pair of hot heels which fit perfectly.”
In addition there will be launching an additional 24 womenswear pieces to her Target petites line this week. Targeting a niche category is a commercially savvy move for the brunette singer and Target. In the U.S apparel market, petite ranges can take up whole floors in department and speciality stores, however in Australia it has been a neglected category up until now.
“Target has been so wonderful in allowing me to include high heels – styles which I personally love and wear – into the Dannii for Target range. I’m sure Australian women are going to love them too.”
“I’ve spent a lifetime having to get clothes altered to my size. With my Target Petites range, you can wear the clothing straight off the rack with pieces ranging from just $20 to $89, and you don’t have to spend any more on alterations.”
Target Managing Director Stuart Machin, said Dannii’s support for Target and her enthusiasm to create fashion pieces at low prices for petite customers is invaluable.
“Dannii and Target have worked together to introduce a petites line like no other to the Australian market,” Mr Machin said.
“The collection is fashion-forward, very affordable and of high quality. Target is privileged to work with such a talented and professional person like Dannii.”
The Dannii Minogue for Target Petites collection including footwear is available in 100 Target stores in Australia and online at target.com.au