Leading international boy band, One Direction launched their fragrance, Our Moment to a VIP and media crowd at the top of the iconic Sydney Tower last thursday.
Kate Peck from MTV was the CEO of evening, while guests from Myer and Brandpoint also were there to launch their brand. Whilst the band personally couldn’t be there on the night, the room was filled with cardboard cut outs of the band. which everyone seemed to have fun with regardless of the boys not attending. Videos of the band’s members discussing the fragrance was also played to guests, with the fragrance being launched at the same time as the UK release.
The fragrance was created with Eden Parfums and was both inspired and created for the One Direction’s fans in minds. CEO of Eden Parfums, Nathan Thakrar states ” The band challenged us to meet their vision, it’s our pleasure to present you with Our Moment”
Top fragrance notes include grapefruit, wild berries and black currants. The bottle design is definitely hitting the girly look, with a diamante crown and with pink tulle lid and everything in pink from the packaging to the colour of the fragrance.
The fragrance is distributed in Australia through the distributor, Brandpoint and is sold in Myer stores nationally. Whilst guests were treated to a very generous 100ml fragrance in the goody bags upon departing the event.
To buy the Our Moment – One Direction fragrance, visit your nearest Myer store.